Greece

The biggest Greek online food delivery platform “EFOOD” is a typical example of automated marketing in eCommerce. Once a subscriber makes a registration and inserts his/her personal details (name, address, age, food preference, etc.), the platform provides you with the best food deals (e. g. 1+1 pizza, 5€ discount coupon, etc.) in restaurants located close to where you live. Even if you are in another place, for example, when visiting a friend, by using the location indicator on your mobile device, the E-FOOD app offers you deals and discount coupons for restaurants located in that area.

Source: e-food, 2022

Additionally, the platform uses automatic replies and email notifications, targets its customers with social media advertisements on Facebook and Instagram and, also, accepts and processes electronic payments.

Being the biggest online food application in Greece and with the use of automated marketing techniques, like the ones mentioned above, EFOOD managed to increase its revenues from €43M in 2019, to €64M in 2020 (Gkitsi A., 2021).

Romania

e-MAG is a Romanian company owned by Naspers, which deals with the online sale of IT equipment and components, electronics, appliances, personal care items, automotive products, sporting goods, books, music, movies, furniture and home and garden products, pet shop, children’s items, toys.

eMAG started in 2001 as an online store for computer systems and office products. In 2012, eMAG expanded into foreign markets, with the company trading online in Bulgaria through www.emag.bg, where it quickly reached a market share of 60%. This expansion was followed by the one in Hungary, in 2013, where eMAG has a market share of 10%, as well as the one in Poland in 2014 by taking over the local platform Agito and transforming it into emag.pl. In 2014, foreign markets totalled 10% of the company’s sales. In 2016, eMAG recorded 27.1 million site visits in July (representing cumulative visits to the 4 markets), of which 19 million site visits in Romania.

How to create an account on eMAG?

Source: https://www.emag.ro/

In 2020, the sales were increased with almost 50% and because the demand for e-commerce was high, 2021 was very good with days and weeks when the growth was over 100%.

Tazz by eMAG   https://tazz.ro/

Over 1.7 million Romanian users have installed the tazz by eMag application from 2019. Until now 500,000 Romanians order food per month through the application.

The company is looking for ways to bring new experiences to customers, such as introducing Edenred voucher payments, events with chefs and culinary bloggers in restaurants across the country, deliveries at music and film festivals or launching new dishes.

Regarding the way in which restaurant entrepreneurs can sign up for the food delivery application, tazz has a dedicated team to help entrepreneurs open a restaurant or an in-app store, which offers consulting in areas such as taking pictures, choosing the menu, setting prices, or uploading content to the app.

Poland

eCommerce Marketing Automation allows Polish companies to collect customer data and reach them with personalised offers. Marketing software eliminates human error, saves time for the staff, and lets the business grow.

SALESmango – (https://www.salesmanago.pl/) it’s a platform built for ecommerce marketing teams who need an enterprise solution and they are ready to compete with the world’s largest ecommerce companies. Features to perform multichannel marketing, analytics, optimization tools, and marketing intelligence. The marketing automation included in the SALESmanago suite is based on automation rules. These rules allow to automatically respond to behaviour or profile changes identified for contacts stored in the database. Rules allow to perform simple actions such as: automatic notifications and alerts about prospect activity are sent directly to the sales team. Workflows, on the other hand, allow to run complex and sophisticated marketing campaigns that are fully automated.

Biedronka App – (https://moja.biedronka.pl/) is a mobile application where users receive personalized product offers based on their shopping preferences. The most popular element of the app is ‘Shakeomat’, where users shake their phone to get a special offer only for them, which is valid for one day only. The app also has a price scanner. If a customer can’t find the scanner, they can just turn on the app and scan the product by themselves. Users can also access all receipts of previous purchases through the app.

FreshMail – (https://freshmail.pl/email-marketing/) is a Polish platform that allows its customers to benefit from effective and comprehensive email marketing tools. Sending messages is smooth, and FreshMail Designer expands its audience by creating signup forms and landing pages. FreshMail Designer allows users to work on ready-made templates and blocks or encode emails to HTML. Users can apply segmentation to send personalized content to different audiences. This makes email marketing even more effective. FreshMails’ servers are in a highly secure data center in Katowice.

Scotland

Myprotein was founded in 2004. The company’s offices are in Manchester, but the company is active in more than 70 countries. They specialize in quality sports nutrition products such as protein powders, vitamins, and snacks but they have also created a range of sportswear. Myprotein has also won many awards during its operating years.[1]

Source: https://www.myprotein.com/

The company has even created an application on mobile phones that is available on both Google Play and the App Store. The users have the opportunity to gain access to the latest content, 24/7 customer support but also have early access to offers.

Source: https://www.myprotein.com/

Anyone can register on the website. The registered users΄also receive discount coupons and offers especially on their birthday day.

When a user places an order, suggested items appears before the payment. These are usually products of relatively low value or products related and complementary to those that the user has selected in his cart. After the completion of the order, the user automatically receives the tracking number of his order in his e-mail so that he can know at any moment in which stage is his order. This greatly enhances the customer-company relationship.

Marketing Automation creates strengthened Sales and Marketing Partnership but enables the business to target potential customers across multiple channels. As in the case of Myprotein, businesses use frequent advertisements for the expansion of the clientele and potential customers to get in touch with the products and for promoting new products to existing customers.

Slovenia

Why the eGlasnik (https://www.eglasnik.si/home/) system may be your logical choice as well? eGlasnik users typically need less than 15 minutes to prepare a campaign. Just open the professional template already prepared for you, choose appropriate sections for the current content, and drag them with mouse to the desired places. Then you only need to enter your texts and pictures – they will be automatically resized to fit the template. Despite the creative freedom, campaign emails always remain visually and technically perfected. Also in your own visual identity, prepared for you in advance (once for all) so you never need to worry about this. The system automatically adjusts the delivery process according to particular target email server policies and this way ensures optimal “technical sender reputation”. Such recipient server- “friendly” delivered messages are less often regarded as “SPAM”. eGlasnik is based entirely on the modern “software as a service” concept. This means no software installation; server deployment or other technical interventions are ever needed. It is always available just by simply opening the www.eglasnik.si internet address from anywhere – 24 hours a day, 7 days a week. All you need is your user’s name and password.

[1] https://www.myprotein.com/about-us.list