The number of physical shops switching to online mode is growing. The COVID -19 pandemic has made it easier for businesses to go online. Seles websites have a 2D design that can provide customers with simple product information. With augmented reality technology, sales pages can be created in a friendlier format.

Private companies are adapting to the new augmented reality technologies. For example, a major furniture company in the industry has introduced an augmented reality application. With this application, you can try out various products with the cameras of your smartphone.

With Augmented Reality, you can furnish the whole house without leaving your room. With the Ikea application, you can set up over 2,000 3D products from Ikea’s online shop in your home using only your smartphone’s camera or your PC.

https://pixabay.com/photos/castle-smartphone-iphone-6913460/

References

Gabor, Adrian (2017) https://www.idevice.ro/2017/06/19/apple-ikea-realitatea-augmentata/

Mouly Françoise, Kaneko Mina (2016) https://www.newyorker.com/culture/culture-desk/cover-story-2016-05-16

Florin-Valeriu PANTELIMON, Tiberiu-Marian GEORGESCU, Bogdan-Ştefan POSEDARU The Impact of Mobile e-Commerce on GDP: A Comparative Analysis between Romania and Germany and how Covid-19 Influences the e-Commerce Activity Worldwide.

Diana Lăpușneanu (2021) – The New Augmented Reality App From Mondly Is the Future of Language Learning https://www.mondly.com/blog/2018/03/25/augmented-reality-app-mondly-ar-language-learning/

Digital 2022: Romania https://datareportal.com/reports/digital-2022-romania

Cotidianul Agricol (2020) – Cramele Recaș lansează prima etichetă virtuală de vin din România https://www.cotidianulagricol.ro/cramele-recas-lanseaza-prima-eticheta-virtuala-de-vin-din-romania/?fbclid=IwAR3WcCtMF6mjOa73fi0JQbgGuIW1bhWKHj1r28UdfQ3a_ek5JqYAudzJpgg

Biz (2019)- The Hottest digital trends and how they work in Romania https://www.revistabiz.ro/critical-update-by-profero-care-sunt-tendintele-in-comunicarea-digitala/