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Slovenščina
ROMANIA
Even though the Covid 19 pandemic in Romania has led to an increase in online payments, people are still reluctant when it comes to credit card payments.
When speaking about shopping online and according to the results of an original research provided by Bucharest University of Economic Studies in 2020[1] there are segments buying din different ways such as:
- At least once a week -16,2%
- 1-3 times a month 36,7%
- Random frequency 41,8%
The most important reasons to buy online are
- Time saving – 70,2%
- Product comparation 51,9%
- Many variety of products 51,3%
- Cheaper online 48,3%
How internet shoppers pay for their purchase according to the same research is
- Cash on delivery -75%
- Online with card 56,3%
- Cash at the store 15,2%
- Wih the card in the store -14,0%
- Other payments
Those payment methods, and the low level of online payments have some reasons such as luck of trust to provide the card data, long time for money recovery when return goods or services, afraid of being cheated.
We need to say that during COVID 19 pandemic things changed. Moreover, the number of persons buying online increased because of the restrictions to go shopping in brick-and-mortar shops, or because of the virus contamination risks. In any case the most popular payment method remains Cash on delivery.
Cargus Romania and Alpha Bank Romania have signed a partnership to provide in the local market the most advanced card acceptance payment solution for delivery services.
Alpha PhonePOS is the first application launched by a Romanian bank which is capable to transform an Android mobile device into a POS terminal and allows contactless payment acceptance of debit and credit card or through other NFC equipped devices. By integrating this new technology into Android PDA terminals, Cargus will provide to their client’s access to a flexible and secure card on delivery payment method without additional equipment.
The specificity of the Romanian market, however, is that consumers often pay in cash for online purchases. According to Cargus data, as many as 65% of all online buyers choose the cash on delivery option when delivering their parcel.
Payment for the parcel at the Cargus courier is as simple as an in-store payment. It can be performed using a contactless payment card, a digital wallet phone or other wearable with contactless option. The payment instrument will be read using Nearby.
References
[1] Romanian consumer Behaviour and payment Choice in Online Shopping. A Marketing Perspective – Original research Mihaela Constantinesc PhD, Andreea Orindaru, Daniela Ionita, Stefan – Claudiu Caescu