Marketing Automation or marketing process automation is one of the most interesting aspects of online marketing and refers to all automation processes on an online site / store, with the goal of selling a product or service and turning them into brand ambassadors.

Marketing automation streamlines your digital marketing efforts, reduces human error, and helps you achieve better results. Instead of performing manual, repetitive processes, you’re able to focus on more strategic tasks such as planning and design, goal development, conducting research, establishing branding consistency, measuring KPIs, and more.

Source: https://pixabay.com/ro/images/search/e-commerce/

References

https://www.getresponse.com/?gclid=CjwKCAiAgvKQBhBbEiwAaPQw3EcyCfXhv9aGwOE9-V3GNdDXYc4jl-nc2MXW3TOyjbFRp7KvyJJqyRoCHyIQAvD_BwE, Retrieved February 20, 2022

https://www.ikea.com/ro/ro/?gclid=CjwKCAiAgvKQBhBbEiwAaPQw3CoIZpVye0p_SZgl4OrrTO8KCNzDVlniBX58xXHuuUKo-A6FbR-2WBoCWC8QAvD_BwE – retreived February 20, 2022

https://www.affde.com/ro/ikea-marketing-strategy.html, retreived February 20, 2022

https://www.zf.ro/business-hi-tech/alin-serban-tazz-by-emag-500-000-de-romani-isi-comanda-in-fiecare-20272481 – retreived February 28, 2022