Adopting the principles of digital, automated marketing and using matching tools, for eCommerce, in Greece, seems to be constantly gaining ground. The automated advertising market shows a significant increase and SMEs researchers seem to adapt to this new environment. In 2020 digital marketing investments increased by 3,6%, compared to 2019 and specifically, expenditure on digital search advertising reached $ 164.8 million in 2020, an increase of 8.1%, while expenditure on non-expenditure social media ads to $ 82.17 million, up 2% (Kyriakou M., 2021).

Source: Factorialist, 2016

Greek automated marketing in eCommerce, usually, includes processes such as:

• Automatic replies and email notifications
• The best customer targeting based on data from online surveys and automated data collections
• Creating and managing social media campaigns such as Facebook and Twitter with a few clicks.
• Automatic sending of voicemails
• Creating referrals and programs for affiliate partners
• Creating events such as webinars, special invitational videos, or multimedia.
• Accepting and processing electronic payments e. g. “add to card”
• Creating interactive applications that enhance user interaction with the business
• Creating ads, coupons, and other promotions (Sarailis P., 2019).

References

E-FOOD. (2022). E-Food. Retrieved from https://www.e-food.gr/

Factorialist. (2016). Proven Benefits of Marketing Automation Software. The Factorialist. Retrieved from https://factorialist.com/proven-benefits-of-marketing-automation-software/

Gkitsi, A. (2021). Τίναξε την μπάνκα η E–food λόγω πανδημίας. (E-food shook the bank due to the pandemic). Capital.gr. Retrieved February 9, 2022, from https://www.capital.gr/epixeiriseis/3551288/tinaxe-tin-mpanka-i-e-food-logo-pandimias

Kyriakou M., (2021), «Η χρήση του ηλεκτρονικού μάρκετινγκ και των μέσων κοινωνικής δικτύωσης από τις ΜΜΕ» (“The use of e-marketing and social media by SMEs”), Research Papers IME GSEVEE 24/2021, Athens: IME GSEVEE

Sarailis, P. (2019, June 15). Αυτοματοποιημένο marketing: τι είναι, γιατί και πως να το χρησιμοποιείς! (Automated marketing: what it is, why and how to use it!)   SocialMe. Retrieved February 9, 2022, from https://socialme.gr/aftomatopiimeno-marketing-ti-ine-giati-ke-pos-na-to-chrisimopiis/