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Polish companies recognise the potential of AR, both in terms of improving processes within the company and at the interface with the customer. AR technology is becoming one of the catalysts for change that will enable businesses across industries to reshape themselves in the post-digital era.
At the moment, however, Polish traders are mostly not yet fully aware of the role they play when it comes to serving business customers with AR solutions. And they are not sufficiently interested in it either. As a result, there is usually a lack of ideas for the use of smart glasses – a product designed for entertainment or to support drone operators. Indeed, viewing a painting or other exhibit in an exhibition in a museum, gallery or educational institution can be made more interesting by offering visitors smart glasses that display additional content in augmented reality. It is even easier with smartphones, where the potential for introducing modern technologies is increasing.
Industry is a sector that has always been very innovative, and the virtual world is no different. It is noted that it is the manufacturing sector that will drive the growth of VR /AR spending over the forecast period 2019-2024. This technology works particularly well in the area of remote training and collaboration between remote locations. And the industry has not stopped with the outbreak of the pandemic in Poland. According to experts, this has contributed to such a dynamic development of the above-mentioned industry IT. By and large, the pandemic had a huge impact on the economy, as stopping or delaying investments could have ended tragically for many companies. In Poland, an international company ABB has been developing a system for several decades that digitises the working environment in the service area and helps to carry out standard activities in the plant strictly according to the procedures in force, without omitting a step that could lead to dangerous situations. With the help of industrial tablets or HoloLens glasses, the operator gets access to data about resources, processes and procedures in real time (he does not have to use his hands for this). This minimises the risk of human error while increasing safety and process control.
In the Medical University of Warsaw, augmented reality was used during the procedure of implantation of the patient, namely virtual visualisation of anatomical structures of the operated person, the prosthesis, the scope of tissue removal and correct placement of the implant. This was all thanks to the doctors’ collaboration with MedApp engineers, who created the necessary applications for the operation. The visualisation was available during the surgery thanks to Microsoft HoloLens glasses. With simple gestures, the surgeon was able to view virtual models and compare them with the real state.
Not only the activity of MedApp proves that there are companies on the Polish market that already have an offer of AR solutions for clients from various industries. The second example could be the Transition Technologies PSC and its cooperation with Fiat Chrysler Automotive. The manufacturer, interested in implementing the idea of Industry 4.0 in the Polish plant, decided to invest in augmented reality systems and the Internet of Things, and thus to help the integrator implement them. The project started with the support of service and maintenance employees – e.g., in such a way that instead of paper instructions they were given tablets and augmented reality glasses as a user interface, as well as appropriate software enabling the superimposition of digital modules on real objects.
Therefore, the main directions of the development of augmented reality in Poland seem to be, among others, replacement of computer screens by devices displaying images in real space, which can be controlled by means of gestures or eyesight; creating virtual devices and applications, control panels – the production of which would not be possible using the existing solutions; virtual conferences; using holograms as virtual screens, interactive whiteboards that would allow computer-generated images to interact with real audiences; virtual industrial plants or virtual instrumentation – such as a wall clock, planner and calendar above the bed.
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